Last Updated: August 2026
Aurora Wildlife Uganda (“Aurora Wildlife Uganda”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us by our clients, prospective travelers, website visitors and business partners.
This Privacy Policy explains how we collect, use, store, protect and disclose personal information when you visit our website, contact us, request a quotation, make a booking or use our travel services.
This policy is intended to comply with applicable Ugandan data-protection requirements, including the Data Protection and Privacy Act, 2019 and applicable regulations.
1. INFORMATION WE COLLECT
Depending on the services you request, we may collect information including:
– Full name and contact details.
– Email address and telephone/WhatsApp number.
– Nationality and country of residence.
– Passport or other identification information where required to arrange travel services.
– Travel dates, destinations and itinerary preferences.
– Accommodation and transportation preferences.
– Dietary, accessibility or other special travel requirements.
– Information required to arrange gorilla, chimpanzee or other activity permits.
– Emergency contact information where reasonably required.
– Payment and transaction-related information.
– Information contained in communications you send to us.
– Website usage information, where collected through cookies or analytics technologies.
We only seek information that is reasonably necessary for a specific and lawful purpose. Uganda’s data-protection framework requires personal data collection and processing to be fair, lawful, relevant and not excessive.
2. HOW WE COLLECT YOUR INFORMATION
We may collect information when you:
– Submit an enquiry through our website.
– Request a safari quotation.
– Contact us by email, telephone or WhatsApp.
– Make or amend a booking.
– Purchase or request travel services through us.
– Subscribe to our newsletter or marketing communications.
– Communicate with us through social media.
– Complete a client or feedback form.
– Browse or interact with our website.
Where practical, personal information is collected directly from you.
3. WHY WE USE YOUR INFORMATION
We may use your personal information to:
– Respond to enquiries and quotation requests.
– Design and customize safari itineraries.
– Process and manage bookings.
– Arrange accommodation, transportation, permits, activities and other travel services.
– Communicate important information concerning your trip.
– Process payments and maintain appropriate financial records.
– Meet legal, regulatory or contractual obligations.
– Respond to requests, complaints or emergencies.
– Improve our services and customer experience.
– Maintain appropriate business and booking records.
– Send promotional or marketing communications where permitted and where you have consented or otherwise have a lawful basis for receiving them.
We will not use personal information for purposes that are incompatible with the purpose for which it was originally collected unless permitted by law or otherwise authorised by you.
4. TRAVEL AND SPECIAL REQUIREMENT INFORMATION
Some travel arrangements may require information concerning dietary requirements, mobility needs, medical considerations or other special requirements.
Where such information is necessary to provide a requested service, we will handle it carefully and only use or disclose it for the relevant travel or operational purpose, subject to applicable law.
Clients should provide only information that is reasonably necessary for the services being requested.
5. SHARING YOUR INFORMATION
We may share relevant personal information with trusted third parties where necessary to provide the services you have requested.
These may include:
– Hotels and lodges.
– Safari guides and drivers.
– Transport providers.
– Airlines or other travel providers where applicable.
– Uganda Wildlife Authority and other relevant government or regulatory authorities.
– Activity and excursion providers.
– Payment service providers and financial institutions.
– Information technology, hosting or communication service providers.
– Professional advisers where reasonably necessary.
We will seek to limit information shared with third parties to what is reasonably necessary for the relevant purpose.
We do not sell your personal information.
6. INTERNATIONAL DATA TRANSFERS
Because Aurora Wildlife Uganda serves international travelers and may use service providers located outside Uganda, personal information may in some circumstances be processed or stored outside Uganda.
Where personal information is transferred or processed outside Uganda, we will take reasonable steps to ensure that applicable data-protection requirements are observed.
Ugandan law places specific requirements on processing or storing personal data outside Uganda, including appropriate protection or consent where applicable.
7. PAYMENT INFORMATION
Where payments are made through third-party payment providers, your payment information may be processed directly by the relevant provider.
Clients should review the privacy policies and terms of the relevant payment provider where applicable.
8. COOKIES AND WEBSITE TECHNOLOGIES
Our website may use cookies and similar technologies to:
– Make the website function properly.
– Remember user preferences.
– Understand how visitors use our website.
– Improve website performance and user experience.
– Support website analytics and marketing where applicable.
You may be able to control or disable certain cookies through your browser settings. Disabling some cookies may affect website functionality.
Where required by applicable law, we will seek appropriate consent before using non-essential cookies or similar technologies.
9. MARKETING COMMUNICATIONS
With your consent, or where otherwise permitted by applicable law, we may send you information about:
– Uganda safaris.
– Gorilla trekking.
– Chimpanzee trekking.
– Special offers.
– New travel experiences.
– Destination information.
– Aurora Wildlife Uganda news and updates.
You may request that we stop using your personal information for direct marketing at any time.
Uganda’s Data Protection and Privacy Act expressly provides individuals with a right to prevent processing of their personal data for direct marketing.
10. DATA SECURITY
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, disclosure or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
You should therefore avoid sending highly sensitive information through unsecured communication channels unless it is necessary and specifically requested.
11. HOW LONG WE KEEP YOUR INFORMATION
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain appropriate business records, resolve disputes, comply with contractual obligations or meet legal and regulatory requirements.
When personal information is no longer required, we will take reasonable steps to delete, destroy or appropriately anonymize it.
Ugandan law provides that personal data should not be retained longer than necessary for the purpose for which it was collected, subject to applicable exceptions.
12. YOUR DATA-PROTECTION RIGHTS
Subject to applicable law, you may have the right to:
– Ask whether we hold personal information about you.
– Request access to personal information we hold about you.
– Request correction of inaccurate or incomplete information.
– Request deletion of information where we no longer have a lawful reason to retain it.
– Object to certain processing of your personal information.
– Request that we stop using your information for direct marketing.
– Withdraw consent where processing is based on consent.
The Data Protection and Privacy Act provides, among other rights, mechanisms for accessing and correcting personal information and restricting certain processing.
To exercise a relevant right, please contact us using the details provided below. We may need to verify your identity before responding to a request.
13. CHILDREN’S INFORMATION
Aurora Wildlife Uganda may arrange family safaris involving children.
Where we need to collect or process personal information relating to a child, we will seek the involvement and appropriate consent of a parent, guardian or person legally authorised to act on the child’s behalf, where required by applicable law.
Ugandan law contains specific requirements concerning the collection and processing of children’s personal data.
14. THIRD-PARTY WEBSITES
Our website may contain links to third-party websites, including accommodation providers, tourism organizations, payment providers, social media platforms or other travel-related websites.
We are not responsible for the privacy practices, content or security of third-party websites.
We encourage you to review the privacy policy of any third-party website before providing personal information.
15. SOCIAL MEDIA
Aurora Wildlife Uganda may maintain accounts on social media platforms such as Facebook, Instagram, LinkedIn and other platforms.
Interactions with our social-media pages may be subject to the privacy policies and terms of those platforms.
We will not publicly identify a client or publish identifiable client photographs or testimonials for marketing purposes without an appropriate basis or consent where required.
16. DATA BREACHES
If we become aware of unauthorized access to or acquisition of personal information, we will take reasonable steps to investigate, contain and address the incident and comply with applicable notification requirements.
Ugandan law contains specific requirements concerning unauthorized access or acquisition of personal data and notification to the relevant authority and, where directed or required, affected data subjects.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or data-protection practices.
The updated version will be published on this page with a revised “Last Updated” date.
18. CONTACT US
If you have questions about this Privacy Policy, wish to access or correct your personal information, or wish to exercise a data-protection right, please contact Aurora Wildlife Uganda:
Uganda
Email: [Insert official email address]
Telephone/WhatsApp: [Insert official telephone number]
Website: [Insert official website]
Where applicable, you may also have the right to raise a complaint with Uganda’s relevant personal-data protection authority.
19. ACCEPTANCE
By using our website, submitting an enquiry or providing personal information to Aurora Wildlife Uganda, you acknowledge that you have read this Privacy Policy and understand how we may collect and process your personal information as described above.
Aurora Wildlife Uganda is committed to protecting your privacy while providing professional, personalized and responsible travel experiences across Uganda.